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Innovation
Knows No Recession
During
a recession, you need to continue having the confidence to know
that moving new ideas to market will help you grow. Your new product
pipeline should be directed at your best growth opportunities, those
that point the way to the future of your business. Read
on.
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Innovating
through Recession: When the
Going Gets Tough, the Tough Innovate
"Moments
of economic turbulence provide the unique opportunity to start new
businesses, launch disruptive new products, and strengthen customer
loyalty – often at a discount. During these challenging times,
here are a few pointers on what to do, why to do it, and what to
avoid. But first, a little motivation is in order and, rather than
quote Charles Dickens, I
offer you a tribute to organizations who have successfully innovated
through the 'worst of times.' When the going gets tough, the tough
innovate. Here’s
how."
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Dealing
with Darwin: How Great Companies Innovate at Every Phase of Their
Evolution
 "This
is an important book for senior new product development professionals
because of its focus on innovation strategy. For those who see innovation
as the fuzzy front end of development this book goes a long way
toward demystifying it.
It defines and explores 12 types of innovation: four types of new
category innovation, four types of mature market customer experience
innovation, and four types of mature market operational innovation.
This broad focus makes it valuable for
anyone involved in portfolio management, providing a useful framework
for prioritizing innovation investment. Dealing with Darwin
is decidedly a strategy book and is aimed at senior executives who
set the innovation agenda for their businesses. In fact, its biggest
contribution could be providing a compelling case and framework
for the
chief executive officer to set a highly focused and strategic course
for innovation."
Read
the reviews and order online.
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Contact
Us
If
you’d like to know more about the Malco Design & Deliver
Group, or any of these topics, please don’t hesitate to contact
us.
Contact David
Clark at David.Clark@MalcoD2group.com
or 866-204-0148.
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back to Malco Newsletters
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