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Innovate
With Companion Products
 Imagine
this scenario. You’ve spent years developing the perfect product.
It’s designed to be the most durable, powerful and attractive
of its kind. It will ensure your success. There’s only one
problem. Days before launch while doing online research, you discover
that your competition has also designed “the most durable,
powerful and attractive product of its kind”.
They’ve beat you to it. So, what do you do when your market
is saturated and your competition seems to anticipate your every
move? Or worse yet, they reverse engineer your design and introduce
a cheaper knock off only months after your introduction. Read
on.
New
School is Old School
 by
Stephen Shapiro
There
is no single definition or meaning when it comes to innovation in
new product development. True, it’s exciting to come up with
a never-before-seen-or-heard-of product, but is it not possible
to get the same excitement from breathing new, and dare I say innovative,
life in to an already existing thing? Read
on.
The
Brave New World of Open Innovation
 by
Paul Sloane
Many
leading companies are now adopting open innovation (OI) as a way
to drive their new product development. Companies such as Proctor
and Gamble, IBM, LG Electronics, Kraft Foods, Reckitt Benckiser,
Unilever and Kimberly-Clark are all enthusiastic advocates of this
approach. So what does it entail? Read
on.
Contact
Us
If
you would like to know more about the Malco Design & Deliver
Group, or any of these topics, please don't hesitate to contact
us.
Contact David
Clark at David.Clark@MalcoD2group.com
or 866-204-0148
View
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