Malco eNewsletter


The Malco Design & Deliver Group *eNewsletter* March 2010
How Was Thomas Edison so Successful? He Applied Five Competencies In today's hyper-competitive marketplace, breakthrough innovation often can be stimulated by looking to the past. Here are the five competencies Thomas Edison followed and how they apply to current best practices in new product development. Read on. _____________________________________________________________________________________ Designing Visual Recognition for the Brand "Recognition is key in a competitive market. In a situation of high competition, markets are often saturated by a constant flow of signs and messages from numerous brands. As a consequence, the creation and management of recognition for the brand becomes a major communication objective. Companies have set out to achieve brand recognition through various means. Product design is among these, and it has been put forward as a main ingredient in fostering a strong visual identity for a brand and in creating brand value. There are many examples of companies who have successfully communicated their brand values through product design. Designing Visual Recognition for the Brand looks at how companies strategically aim for visual brand recognition through design." Read the complete article. _____________________________________________________________________________________ The Design of Business: Why Design Thinking is the Next Competitive Advantage "Most companies today have innovation envy. They yearn to come up with a game-changing innovation like Apple's iPod, or create an entirely new category like Facebook. Many make genuine efforts to be innovative; they spend on R&D, bring in creative designers, hire innovation consultants. But they get disappointing results. Why? Author Roger Martin offers a compelling and provocative answer." Read the reviews and order online. _____________________________________________________________________________________ Contact Us If you’d like to know more about the Malco Design & Deliver Group, or any of these topics, please don’t hesitate to contact us. Contact David Clark at David.Clark@MalcoD2group.com or 866-204-0148. Subscribe to Our Newsletter Go back to Malco Newsletters
Privacy Guarantee The Malco Design & Deliver Group respects subscribers' online time and Internet privacy. We will never share e-mail addresses with third parties without your permission. ©2010 The Malco Design & Deliver Group