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Mighty-Right Impact Driver — the Right Kind of Power Tool Innovation
Innovate
and “They” Will Come
Designing
Hand and Power Tools with Women in Mind
Three Trends
in Green Hand and Power Tool Purchases
Contact Us Contact David
Clark at David.Clark@MalcoD2group.com
or 866-204-0148 |
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Privacy Guarantee ©2011 The Malco Design & Deliver Group |
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Sometimes
successful innovation is as simple as designing your product for
a specific application. Take Malco’s new Mighty-Right right
angle impact driver. This compact power tool was developed especially
for contractors who specialize in the repair and installation of
ductwork, diffuser boxes, furnace jackets or equipment enclosures.
I
know I’m late responding to this ad by Accenture, but I saw
it today in the airport and it made me smile. Why? Because it is
so “Field of Dreams.” There are so many assertions that
are wrong with the statement that one hardly knows where to begin." 
According
to the National Association of Realtors, single females are the
second largest homeowner group in the U.S. In fact, 90 percent consider
themselves do-it-yourselfers. Still, the majority of hand and power
tools are designed for men. This gap in demand provides a unique
growth opportunity for tool developers. Follow these four guidelines,
and you’ll design a more women-friendly DIY solution.
According
to a study by Datamonitor Research, 30 – 40 percent of consumers
in the United States make living a sustainable lifestyle a priority.
These consumers are looking for everyday items that help them meet
their home improvement and building needs today without sacrificing
the needs of tomorrow.