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Stay
Small, Stay Profitable
by
Seth Godin
 People
often ask me to explain a statement on our website: “we can
we can supply what we design, even in low volumes.” Some people
understand my explanation right away; others take longer.
Economies of scale are well understood. Bigger factories are more
efficient, bigger distribution networks are more efficient, bigger
ad campaigns can be more efficient. It’s often hard to defeat
a major competitor, particularly if the market is looking for security
and the status quo. Read
More.
DeWALT
Innovates with Product Mix, not Just Tools
 DeWALT
Tools, known for heavy-duty, contractor-grade power tools, recently
announced that it will begin offering a line of hand tools. According
to DeWALT, each of these tools is designed to “live up to even
the toughest standards” of people who earn their living using
hand tools every day.
This new line of DeWALT tools has been a long time coming. In November
2009, Stanley Tools, a manufacturer synonymous with hand tool development,
merged with Black and Decker, a leader in power tool innovations.
At the time, the corporations cited the merger as an opportunity
to build a larger, more comprehensive offering across all major
tool categories with the goal of continued expansion. Nearly a year
and a half later, Stanley and Black and Decker seem to be accomplishing
their goal. Read
More.
The
Art of Impossibility
by
Umair Haque
 Here’s
a thought to chew on while you’re considering your new year’s
resolution: if it’s not laughably impossible, hopelessly impractical,
preposterously insurmountable—stop. Start over. You’re
not doing it right.
Let me explain, with a little parable. In 2007, Blackberry-maker
RIM was king of the mobile hill. Yet when word of a disruptive new
phone—from an industry outsider, no less—began to spread,
RIM didn’t just downplay the news, it discounted it almost
entirely. RIM seemed to think that Apple’s nascent iPhone was
literally, well, impossible. RIM had access to the same chips and
circuits, the same mobile networks and carriers, the same raw materials
and currency, as Apple did. Of course, the iPhone wasn’t impossible—it
was very real. And the rest, as they, say, is history. Read
More.
Contact Us
If
you would like to know more about the Malco Design & Deliver
Group, or any of these topics, please don't hesitate to contact
us.
Contact David
Clark at David.Clark@MalcoD2group.com
or 866-204-0148
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