|
 Five
Behaviors That Spur Creative Thinking
Creativity
lies at the center of new product development. If new products are
the lifeblood of continued growth, new and good ideas are the hearts
that pumps it. Successful new product development can be achieved
if you have a solid creative foundation. Here
are five behaviors to help>
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 "World-Class
Companies Today Need Play--Serious Play--
If They Want To Make Truly Innovative Products"
So
argues Michael Schrage, an MIT Media Lab fellow and Fortune magazine
columnist. In his book Serious
Play: How the World's Best Companies Simulate to Innovate
Schrage writes, "When talented innovators innovate, you don't
listen to the specs they quote. You look at the models they've created."
What truly interests Schrage is the innovative behavior which play
inspires. Read
a comprehensive review of Serious Play at PDMA.org>
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What
Will Happen to NPD in Your Company During This Economic Downturn?
"In
pursuit of cost savings, three major Chicagoland Fortune 500 companies
recently disbanded their innovation/new product development (NPD)
groups. On a national level, companies are hunkering down to wait
out the economic downturn, eliminating expenditures perceived as
less than immediate  contributors
towards revenue generation. Unfortunately, because the impacts on
revenue typically lag behind most NPD efforts, the abandon-ment
of those NPD investments, even on a temporary basis, is often premature.
Is this wise?"
To help you protect your company’s long term NPD goals, strategic
new product development professional Mary Drotar of Strategy2Market,
suggests following a three
step NPD proofing plan>
Contact
Us
If
you’d like to know more about the Malco Design & Deliver
Group, or any of these topics, please don’t hesitate to contact
us.
Contact David
Clark at David.Clark@MalcoD2group.com
or 866-204-0148.
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