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User Inspired Design
There seems to be a common misunderstanding of user research and user-centered design. Too many people believe that user centered design involves asking users what they want and then building exactly what they asked for. This is far from the truth. Most of the time users are poor at expressing what they really want. They may be able to tell you what they don’t like about their current situation, but users are typically not skilled at envisioning the future. Users will never make for you all of the myriad decisions that go into developing a product or service. The hard work of building the future is your job! Read on.
Book
- Innovation: The Five Disciplines for Creating What Customers
Want
Contact
Us Contact David
Clark at David.Clark@MalcoD2group.com
or 866-204-0148 |
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"As
CEO of SRI International, Carlson has consulted with hundreds of
organizations on becoming more effective and profitable. He has
distilled that experience into a thorough treatise on the innovation
process. The book cites dozens of examples of innovative ideas brought
to fruition by innovators from Thomas Edison to Steve Jobs. It outlines,
in workbook fashion, the critical decision-making process--the Five
Disciplines of Innovation--required to think innovatively along
with the quantitative tools that one needs to become an innovator,
regardless of one's profession. The authors deliver this in easily
digestible outlines of what Carlson believes to be a tried-and-true
process of how companies can effectively innovate. Tips for jump-starting
the creative process, a brainstorming method based on why office
mates chat around a water cooler, and how to create a value proposition
along with understanding market and customer needs are all addressed
in a readable, easy-to-understand tone. Weaving in stories of companies
that have successfully innovated, such as Dell, with those that
haven't, such as Polaroid, the authors offer a well-reasoned approach
to innovation."